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Bos Volvo, Pehr Gyllenhammar (1970-1994) merupakan individu yang begitu berpegang kepada tradisi. Pada pandangan beliau, fokus Volvo ialah menghasilkan sedan dan wagon kelas menengah yang selesa, utuh dan selamat. Ia tidak bersaing dengan Mercedes-Benz atau Jaguar.
Volvo tidak pernah menjadi pengeluar kereta arus perdana. Boleh dikatakan agak lama jenama itu terperangkap dalam filosofi sendiri. Pengeluar kereta Scandinavian itu lebih memberi tumpuan kepada keselamatan. Tidak hairan sehingga kini Volvo dikenali sebagai jenama kereta paling selamat di dunia. Bahkan merekalah pengeluar pertama yang memperkenalkan tali pinggang keledar pada kereta.
Setelah berhadapan dengan pelbagai ketidakpastian, Volvo mula berkembang di bawah pemilikan Zhejiang Geely Holding Group (Geely). Buat pengetahuan anda, Geely juga sedang memancing pemilikan saham Proton Holdings Berhad.
[/et_pb_text][et_pb_image admin_label=”Image ” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” src=”http://maskulin.com.my/wp-content/uploads/2017/05/2.jpg”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Pengerusi dan pengasas Geely, Li Shufu melabur sebanyak USD 11 bilion bagi membolehkan Volvo membangunkan model baru dan membangunkan kilang pemasangan di China. Syarikat Sweden itu diberikan kebebasan untuk menguruskan jenamanya dan melakar sendiri perjalanan Swedish-nya. Kini jenama berkenaan berani bersaing dengan model-model Jerman lain. Kejayaan boleh dilihat menerusi model XC90. Kejayaan itu diteruskan oleh model S90 dan V90. Penulis percaya, S90 akan diterima baik di Malaysia seperti mana XC90. Sedan mewah itu bakal bersaing dengan model Mercedes-Benz E-Class, BMW 5 Series dan Audi A6. Oh, tidak lupa Jaguar XFL dan Lexus GS juga. Cukup dahulu penulis berceloteh tentang jatuh bangun jenama Volvo. Teruskan membaca untuk mengetahui pengalaman pandu uji Volvo S90 T5. [/et_pb_text][et_pb_text admin_label=”Quote” background_layout=”light” text_orientation=”center” text_font=”Droid Serif||on||” text_font_size=”25″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px||20px|”]
Kejayaan itu diteruskan oleh model S90 dan V90. Penulis percaya, S90 akan diterima baik di Malaysia seperti mana XC90.
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Baca ini juga: #Pandu Uji: Volvo Terus Kagumkan Dunia Auto
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